Business India Exhibitions
A growing part of the publishing division is Business India Exhibitions, which specializes in the production and organization of several major events and trade shows held in 15 cities each year.
Originally conceived as an extension of the marketing department to provide below-the-line publicity for the brands of the Group, the activity was spun off as a separate division, which has grown to be the largest private exhibition arranger in India
The Inside Outside Mega Show
Inside Outside Mega Show is the flagship brand. Conceived primarily to provide
below-the-line publicity for the magazine, Inside Outside, this is the largest event
of the interior design, building and construction industries in India and currently
held in 15 cities.
This Show has expanded year on year - both geographically and in size. Over 1,500
companies have used this platform for exhibiting their products, including all the
leading manufacturers, dealers and distributors from the interior design and construction
industry. Its high profile and pre-eminent stature among architects and interior
designers, has led it to become the most preferred launch pad for new products.
Equally, visitors have come to regard the Event as the only genuine information
source for the industry.
ITWORLD/Comdex
Business India Exhibitions was the pioneer in developing a market for IT shows.
It held the country's largest and most prestigious IT show over a period of 7 years.
A single show saw revenues of Rs. 90 MM and a profit of Rs. 40 MM.
Business India Exhibitions has also run successful titles such as :
- Living in Style - consumer segment
- The Business India Career Fair - business segment
- The Business India Money Show
- The Business India Office Show